Read e-book online Absolutely Now!. A Futurist's Journey to Her Inner Truth PDF

By Lynne Franks

ISBN-10: 1448214416

ISBN-13: 9781448214419

Lynne Franks is a mythical determine in foreign type and public family and the foundation for the outrageous and pushed personality of Edina at the cult tv sequence, 'Absolutely Fabulous.' but on the top of her luck, after construction a global type public family company through operating 20-hour days, spinning off new rules and monitoring developments for her consumers on the rate of her own existence, she unexpectedly bought her corporation and reclaimed her existence, embarking on a quest for that means that took her round the globe.

Lynne Franks' trip took her to the United international locations Women's convention in Beijing; a holy mountain in India; the sacred Celtic websites of eire, Scotland, and Wales; the Californian Redwoods; and trance dancing to African drums. She addressed meetings on moral company and hung out with some of the world's religious leaders, top environmentalists and visionaries. This publication recounts that trip. For marketers; for ladies and males doing far...

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Sample text

We launched Swatch watches in the UK and made sure that all the pop stars and presenters on MTV wore them. On one occasion I turned the Piazza at Covent Garden into a huge outdoor Swatch graffiti art gallery for thousands. Then there was the challenge of Harvey Nichols. In the early eighties the Knightsbridge department store had had quite a staid image. Together with their in-house team, led by their marketing director Mary Portas, we completely changed that image in the media. It became the place where every fashion victim in town had to shop – to the point where it was even lampooned as Edina’s favourite store in Ab Fab.

We gave them away to the women, who were delighted to wear them. I asked some of them why there were no men there. They explained that there had been at the beginning but the men always got involved in some form of confrontation with the police so they’d been asked to leave. In the media, the Greenham women came across as mad, angry men-haters but the reality was that many were quietly spoken teachers, housewives, nurses and mothers who cared about the future of the planet. The women of Greenham and the Katharine Hamnett T-shirt series which I promoted were, I believe, major forces in the start of a consciousness shift which had repercussions through out the world.

A year later, at the very time I was reassessing my life, Absolutely Fabulous came on air and I realised that the consumer-led world of hype that Jennifer had so cleverly parodied was indeed a true and accurate reflection of my own frenetic lifestyle. By now I had seriously started to question the value of my success and wealth and what it meant to be acclaimed as the PR guru of the 1980s. I was starting to feel a personal need for a far deeper understanding of myself and the world I inhabited.

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Absolutely Now!. A Futurist's Journey to Her Inner Truth by Lynne Franks


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