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Additional resources for A Practical Guide to Information Architecture (Practical Guide Series)
Create content that is focused to different kinds of readers based on the website’s audience. For example statistics, executives, government employees. • Create a community. • Demonstrate that we are ‘thought leaders’ in the area of self-service business intelligence. • Use structural elements common to competitors’ websites. This will allow readers to be instantly familiar with the website as the structure is similar to other websites. • Use design elements common to competitors’ websites. This will allow readers to be instantly familiar with the design elements as they have used them on other websites.
Net/mmilan/backcasting-101-final-public for a thorough explanation of the process, tailored to IA work 46 Design constraints You may also face constraints in some aspects of design. ). If you’re working with government sites (and increasingly for corporate), you’ll probably have to meet accessibility guidelines. You may also need to meet policy and/or legal requirements. Figure 5 – 2. au) Whatever these are, it’s good to know them up front so you can work with them as you come up with the IA. Few things are more annoying than working right through a design only to be told the navigation has to be in a particular part of the page to fit with the organisation’s overall approach (which of course you haven’t done).
26 Leslie Dann Lead interaction designer (LBi) and Video producer (Cruz Dann Productions) “I studied graphic design at the University of Cincinnati and soon found I was more interested in the initial phase of projects – understanding the content, information and communication strategy – rather than the visual design phase. I got into IA in 1994 when I was hired as a graphic designer at a Silicon Alley multimedia firm. My first task was to do the storyboard for a CDRom and I enjoyed it so much that I stayed on that side of projects, not getting into the graphic interface work.
A Practical Guide to Information Architecture (Practical Guide Series) by Donna Spencer